Our Manifesto

For years, we have observed a fascination with jewelry and collectibles, often characterized by their scarcity in India or exorbitant prices. We aim to change that narrative. Our focus extends beyond mere jewelry creation and curation ; we are dedicated to crafting and curating wearable art that echoes the innovative spirit of Elsa Schiaparelli, who redefined the boundaries of surrealism. Our pieces are not designed for fleeting trends but are timeless creations that resonate across generations.

We draw inspiration from the striking lines of Art Deco and the rebellious aesthetics of punk culture. Our goal is to produce wearable statements that challenge the status quo, reminiscent of the Dadaists who broke artistic conventions. Each piece we create is a bold declaration of individuality, designed for those who dare to stand out and express their unique identity.

Since our inception in 2020, we’ve evolved from a curated jewelry brand and Accessory brand to become a cultural force that cultivates and shapes both Jewelry and pop culture In India. We truly understands and represents the essence of being For The Dandy.